Salute Financial Entrepreneurs

CLIENT: Salute Financial Entrepreneurs

TYPE OF WORK: Web, Branding


This Kingston-based boutique investment firm was formerly know as MatRX Financial. After extensive brand discovery research, it became clear that the former name had little or no equity and in many cases created a lot of brand confusion with clients and prospects. Further, it did not reflect or position the true spirit of this innovative boutique firm.

Through research it was discovered that many of their clients were entrepreneurs and were looking for out-of-the-box strategies when it came to their investments – something that Salute did very well. 

THEY rebranded MatRX to Salute Financial Entrepreneurs. This name acts as a double entendre that suggests that they Salute Entrepreneurs and that they, themselves embody an entrepreneurial strategy for investing.

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