It's the heart of a healthy community.

The Trenton Memorial Hospital Foundation updates its brand and website to better align with Quinte Health’s new brand and resonate with the community that it serves.

After an exhaustive discovery process with Foundation staff, Board members, donors, members of the community and hospital staff, one thing was apparent – this community is passionate about its hospital and the importance of it remaining in the community to provide quality care close to home.

The primary brand icon was developed to represent the ‘heart of the community’ and reinforce the community’s passion for their hospital. Somewhat of an optical illusion the blocks represent three key components, the hospital, the foundation and the community and the connection between them.

Once the brand was established, a new website was developed for TMHF that better communicated its reason for being, and highlight events, Foundation stories, while improving the donor’s journey, ultimately increasing online giving to the Foundation.