Kicking Up Their Web Game
Taekwondo Canada Brand / DigitalA sport rooted in tradition gets a digital makeover.
Taekwondo Canada required a new website to better position their organization within Canada and on the world stage. The key goals of the project were to increase the profile of their National athletes, improve content organization to highlight the three disciplines of the sport – Kyorugi, Poomsae & Para and provide the organization with seamless control over key content silos to ensure improved communication with the Taekwondo community across the country.
In addition to a new website, a campaign was developed to break down perceptions that the sport was skewed more to the male market. The Fight Like a Girl Campaign will be launching in 2019.
Fight Like a Girl photo by Ash Murrell.
