A fresh brand and site for one of America’s most preeminent Nutritionists become the foundation for the next chapter in her career.
California-based Nutritionist Patricia Bannan, MS, RDN, is a nationally recognized registered dietitian nutritionist, healthy cooking expert and inspires millions of people to eat and live well.
Patricia has developed segments for television, written articles for magazines, and is a spokesperson to leading health-minded companies and organizations nationwide yet she had no identifiable brand to leverage her personal brand equity.
The goal was to develop a fresh brand and site that represented her personality and allowed for the visual assets of her deep recipe library to shine. The new site also included an Amazon Affiliate Shop to highlight Patricia’s favourite things and provide a small monetization strategy.
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