Northumberland Hills Hospital Foundation
Brand / Digital
A dynamic brand campaign to support Northumberland Hills Hospital Foundation’s most ambitious Capital Campaign of all time – to raise $25 million to fund crucial redevelopment, essential new programs, and life–saving technology at NHH.
The Foundation titled the campaign, Exceptional Community, Exceptional Care and then created a driver statement for the public portion of the campaign, “It’s Time.” The goal was to develop an overall brand direction for the campaign and provide the client with an interchangeable brand toolkit that could be used as the campaign is being rolled out in the community.
Once the brand campaign was established, a dynamic microsite was developed to act as the hub of campaign education, marketing efforts and donations.