A Global Pioneer in
Workplace Safety

Impacto Protective Products Brand / Digital

Impacto Protective Products has been a leader in manufacturing specialized personal protective equipment since 1988.

Impacto was founded by Ed Lehtinen after a visit to the GM plant in Oshawa, ON where he witnessed workers using their bare hands to pound door panels onto vehicles. He thought there has to be a better way – And there was. Impacto’s first product was a groundbreaking anti-impact / anti-vibration glove and the rest is history.

In 2017, Impacto identified the need to evolve their brand and website to reflect the scale and quality of the company. After some consideration, it was determined that the current identity had some considerable points of brand equity – The ‘Impacto Man’ and the colour orange both of which were augmented and incorporated into the new identity. These elements combined with a fresh typography treatment provided a timeless application.

The new responsive website was designed to showcase Impactos’ extensive product lines using high-quality commercial photography. – Catalogue & Website Photos by Ash Murrell.