It Was Time To Cook Up A Better Brand

Giangi’s Kitchen Brand / Digital

A working Mom and a self-taught passionate cook gets a new brand and website to take her culinary journey to the next level.

Giangi Townsend built a loyal following on her cooking Blog by providing them with great recipes supported by beautiful photography. As her following grew it became clear that her previous website no longer supported the quality of her offerings and her personal brand was not being highlighted.

A new brand was developed that captured Giangi’s style and personality and also provided opportunities for brand extensions into branded goods. The new brand was launched a fresh new site with an intuitive UX that allowed here beautiful photography to shine.