After selling Elite Daily for $47M, Gerard Adams wanted to focus on building his personal brand as the Millennial Mentor.
The Serial Entrepreneur and co-founder of Elite Daily is on a mission to teach and inspire millennial entrepreneurs and required a solid digital brand foundation in which to do so.
The brand was intentionally minimal to depict transparency with Millennials but provided a hint of ‘edgy’ as a way to pay homage to Gerard’s upbringing and a strong desire to hustle in the street. Gerard has since used the brand to extend in to other ventures – the mark continues to be easily identifiable with his persona and passion.
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