Play Hard But
#Hustle Harder.

After selling Elite Daily for $47M, Gerard Adams wanted to focus on building his personal brand as the Millennial Mentor.

The Serial Entrepreneur and co-founder of Elite Daily is on a mission to teach and inspire millennial entrepreneurs and required a solid digital brand foundation in which to do so.

The brand was intentionally minimal to depict transparency with Millennials but provided a hint of ‘edgy’ as a way to pay homage to Gerard’s upbringing and a strong desire to hustle in the street. Gerard has since used the brand to extend in to other ventures – the mark continues to be easily identifiable with his persona and passion.