A Recipe for the Next Chapter

Blue Jean Chef Brand / Digital

Meredith Laurence aka the Blue Jean Chef is a powerhouse in the world of culinary. She has spent more than 17 years on QVC®, the world’s largest television shopping network, has sold millions of cookbooks and has an impressive social media following with almost 200,000 Facebook fans.

In the fall of 2018, Meredith did an evaluation of her website – a blog-style site that was built more than 8 years ago and contained more than 350 recipes & 25 Cooking School videos. It became clear that it was time to evolve her digital presence to improve the User Experience for the thousands of people that visit her website every day.

As part of the evolution, THEY recommended that the brand and its hierarchy be evaluated. A rebrand was completed that placed Blue Jean Chef as the brand lead with her personal brand as the presenter. This decision was to ensure extendibility in future endeavours such as private-label goods, guest chef recipes and branded products.

“THEY’s attention to detail, beautiful design, responsiveness, communication and professionalism made the project of rebranding and building a website a true pleasure. Their dedication and commitment to ensuring every last detail was perfect made me feel fully supported throughout the process. In addition, THEY are just really nice people!”– Meredith Laurence