Little Tikes


CLIENT: MGA Entertainment

TYPE OF WORK: Web


THE CASE

MGA Entertainment approached THEY to develop a promotional campaign and microsite to give away the Ultimate Backyard Playground for kids. THEY developed the promotional theme 'The Great Get Out & Play Giveaway', designed and developed a custom microsite for the promotion including bonus code validation.

The site launched in conjunction with Toys ‘R Us and lasted 3 months. With heavy social sharing integration the promotion spread quickly and resulted in over 112,000 entries.

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