Honors English


CLIENT: The Honors Society

TYPE OF WORK: Web


THE CASE

Honors English is the first artist signed to multi-platinum producer Needlz production company Dry Rain Entertainment. Needlz has worked with artists such as Drake, 50 Cent, Lil Wayne, Talib Kweli, and Lupe Fiasco among others. His production on Bruno Mars’s smash hit “Just The Way You Are” led to the song being number #1 in seven countries as well as winning a Grammy for Best Male Pop Vocal.

Honors’ camp reached out to They to design and develop a new site that was progressive, reflective of the Honors English mantra, was socially engaging and that would work seamlessly on all devices.

THE APPROACH

After immersing the agency in the Honors English premiere album ‘State of the Art’ everyday for the better part of 2 weeks for inspiration, They handcrafted a responsive site with heavy social integration powered by a cusomized version of ExpressionEngine, a content management system.

THE OUTCOME

The site was launched just hours before Honors’ debut track dropped on Sirus XM / Shade 45 Sway in the Morning's acclaimed A&R Room. The site was swamped within minutes and hundreds of free album downloads were served via a custom email / opt-in auto-responder feature developed by They. Shout-outs for the The Honors Society came from many of Hip-Hop’s most notable camps.

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