Celebrity host, chef and NY Times Best Selling Author approached They to help take her digital brand to the next level to coincide with the launch of Playing with Fire on the E! Television Network. Her current website was dated from a design standpoint and running on a native install of Wordpress. Essentially it was a BLOG trying to be a full site and the design did not accurately represent her personal brand and style.
After a series of personal brand interviews with Candice, They began to truly understand her as a person; her passion, her style, her sense of humour and her vision. Distilling all of this information down in a single profile of Candice was the essence behind the design direction of the new site.
The site was deployed on a highly customized version of WordPress which allowed Candice and her team to take control of the content and use the website as the ‘hub’ for her social and PR activity, including new book launches and celebrity appearances.
Candice’s site has become her primary marketing channel for her personal brand moving forward. Recently, the site was updated to reflect the direction of her new book ‘Clean Green Drinks’ coming this winter.Project Website See More