Bay Of Quinte Tourism Guide


CLIENT: Bay of Quinte Tourism Council

TYPE OF WORK: Print


THE CASE

In 2015, Bay of Quinte Tourism Council (BQTC) wanted to take their annual Tourism Guide in more innovative direction. The idea was to move away from an display ad format and sell advertorials and listings to businesses in the region.

BQTC engaged THEY to develop a polished direction that would become the new standard for this publication moving forward. With the 2015 guide being widely accepted by advertisers and readers alike, BQTC commissioned THEY for the art direction and design for the 2016 guide which features the amazing photography of Johnny CY Lam.

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