Adversperience


CLIENT: Adversperience

TYPE OF WORK: Web


THE CASE

When Nicole Gallucci – President of BOOM! Marketing, one of Canada’s leading Experiential Marketing firms – launched her book, Adversperience, she knew it would require a website that was as dynamic as the concept of Experiential Marketing. She turned to THEY to help deliver a unique user experience that supported the proposition of the book.

THE APPROACH

While not a big site in terms of content, the team at THEY put a heavy focus on developing a truly custom user interface to deliver an engaging user experience, leading the user on a short journey that unveils the premise of the book.

THE OUTCOME

The site went live just prior to the Adversperience launch event in Toronto, renders beautifully on all devices, and provides the user with an experience worthy of a book on Experiential Marketing.

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